Move your data back to your business applications
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Trusted by data-driven leaders
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Combining leaders in data movement and activation
Fivetran has acquired Census to combine the best in automated data ingestion and activation into a single platform. We now offer the first fully managed, end-to-end data movement platform. Move and activate all of your data for every analytics, AI, and operational workload.
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What is reverse ETL (rETL)?
Reverse ETL is the process of syncing transformed, enriched data from your data warehouse or lake back into the business applications your teams use every day — like CRMs, marketing platforms, supports systems, and more — where it can be used for real-time decision-making, AI initiatives, and operational excellence.
Extract data from 700+ data systems with high throughput and low latency
Load data into your data warehouse or lake, with full data security built-in
Transform your data into actionable, governed tables
Move that data back into 200+ applications for data-driven decision-making and operational efficiency
Activate data into your most used applications
Turn your siloed data into business impact
Break down data silos and achieve data-driven goals
Sync customer data from the data warehouse to marketing platforms to deliver targeted campaigns and personalized experiences.
Provide sales teams with real-time customer insights in their CRM to improve lead scoring, prioritization, and conversion rates.
Empower customer success teams with a holistic view of the customer journey to proactively address issues and improve retention.
Automate business processes by syncing data between the data warehouse and operational systems, such as ERP and supply chain management tools.
Enable real-time dashboards and reporting by streaming data from any data system to the data warehouse and then to BI tools.
Deliver curated, governed data from the warehouse to ML platforms for model training and deployment.
Analyze user behavior and product usage data to inform product development decisions.
Our approach is performant, customizable, and secure
Centralized data
Seamlessly move data from any source, through your data warehouse, and into every business application.
Simplified data stack
Consolidate your data infrastructure with a single, fully managed platform that fits into your stack, reducing complexity and overhead.
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Increased efficiency
Automate data pipelines and eliminate manual data wrangling, freeing up your team to focus on strategic initiatives.
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Improved data governance
Ensure data consistency and security across your organization with robust governance and control for your entire pipeline.
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Expanded connectivity
Access a vast library of 900+ pre-built integrations to all of your critical data sources, destinations, and business applications.
Real-time insights
Enable real-time data synchronization for all of your key decision-makers and workflows.
Helping our customers turn data into real results
Canva chose Fivetran and Census to build a 360-degree view of their customers in order to improve engagement
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200 TB of data
33%
2.5%
$200k
The G2 Leader in Reverse ETL 3 years in a row
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